Established in 2000, AssessAdvantage principal is Robin McKay MA(Hons), supported by Dr Ruth Jillings. Our administration team includes Gloria Holliday, Karen Batchelor and Brent Lawrence. We are Organisational Psychologists, our business is to help you hire tough and manage easy. We combine smart online technology with organisational psychology to ensure you get 'The right people on the bus' - which ones to hire or promote - how to train and develop them - and how to maximise their collective potential.

We have proprietary rights to a number of assessment tools for selection, development, team building and managing employee performance. If you're a like-minded organisation, or individual consultant you may be interested in our partnership opportunities.

What we do

AssessAdvantage provides organisations with a wide range of web-based, validated psychological assessment and diagnostic tools:

  • Psychometric Testing for selection & development
  • Online Applicant Tracking System (The only platform seamlessly linked to assessment)
  • On-Demand video interviewing
  • Online reference checking
  • Performance management & appraisal (360-degree feedback)
  • Competency modelling and Job Benchmarking (Linking to our employee assessments)

These tools are simple to use, inexpensive and legally defensible. They provide the valid, reliable insights that organisations need to make informed intelligent decisions - whether hiring, developing or improving the performance of staff.

How we can help you

Unlike many assessment organisations, our consultants are Organisational Psychologists, not salespeople. We don’t push or represent one product solution. We believe different situations need to be addressed with the appropriate assessment tools, hence our range of solutions. Talk to us about your needs and we'll recommend an appropriate solution.

AssessAdvantage is committed to ensuring that our psychological assessment tools and consulting services will dramatically improve your staff selection, development and performance management systems, leading to a more motivated, satisfied, and committed workforce, resulting in more profit for our customers and employee retention.

Robin McKay - MA(Hons) I/O Psych

RobRob has an extensive background of 25 plus years in the New Zealand and Australian broadcasting industries. He pioneered commercial FM radio on both sides of the Tasman. Being an owner, operator and consultant of many radio properties, small and large, Rob has a solid base of general business and marketing knowledge in an industry that is very dependent on 'people performance'.

After selling his radio interests in the early 90s, Rob went back to school! Over 5 years of full-time study he gained a BA in Business Psychology and a MA(Hons) in Industrial & Organisational Psychology from Massey University. Rob's the author of "No More Square Pegs" plus several eBooks, dozens of articles, plus his weekly podcasts at Tipsforhiring.   


Dr Ruth Jillings - PGDip I/O Psych, PG Cert CBT, PG Cert Hlth Sci 

staff ruthRuth has a Ph.D in Psychology, She is a regular on TVNZ's Good Morning, National Radio, ZB Network and About Kids Magazine. She guest lectures at Massey University and prior to her academic career owned and operated her own interior design franchised business in Canada.

Ruth is an accomplished presenter, consultant and counsellor. Her main areas of interest are workplace wellbeing and career development.


Justin Tye - Director 

Justin WebJustin has a B Com and has a wealth of practical business experience. He worked for 30 years, firstly at Hewlett-Packard, and then in 2002, founded Exeed Limited, now New Zealand's 2nd largest IT distribution company.

The combination of working in a multi-national, and then in a startup has exposed Justin to extensive training in HR and people management, as well as the challenges of talent sourcing, recruitment, onboarding, performance management and employee development as they grew their startup to a staff of 85..





Need help?


AssessAdvantage, Organisational Psychologists are Australasian Distributors & Supporters of:

OutMatch, Prevue, Big5, VidCruiter and DISC



Our support service operates daily
8am to 5pm: Call +64 9 414 6030


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